Toyota PROACE CITY - the beat of the city

TOYOTA PROACE CITY
2020

Toyota needed to launch a new comms concept for its LCV range, and it’s new LCV vehicle the Van Proace City. We observed the city and came up with the insight of a city that never stops moving, and imagined a world where the tempo of the city is something only a Van driver experiences from AM to PM. So in this fun upbeat film we show that PROACE CITY is a car for all van drivers, and that Toyota knows
that it’s more than just a job.

• IDEA PRESENTATION PITCH

• SCRIPT AND STORYBOARD

• SELECTION OF MOVIE DIRECTOR

• VISUAL ART DIRECTION

• CLIENT COMMUNICATION

• ASSETS PRODUCTION
  
  Client: Toyota Motor Europe
  Art Director: Ellen Syrjälä
  Copywriter: Hanna Adelstål
  Creative Director: Timo Orre
  Agency: The & Partnership