Nailner
2023
Nailner communication concept
For the relaunch of Nailner, we developed a new communication and visual concept: "Happy Nails – Happy You." The previous visuals lacked standout appeal in the market, so we created a fresh, clear brand identity with warm and reassuring key visuals. By addressing the embarrassment often associated with nail fungus, we introduced a more inviting and positive tone, helping Nailner differentiate itself in a competitive category.
Markets: UK, Sweden & the Netherlands
BRANDING
ART DIRECTION & DESIGN
CONCEPT DEVELOPMENT
PITCH
CLIENT COMMUNICATION
FILM MANUS & STORYBOARDS
Art Direction: Ellen Syrjälä
Copywriter: Rikke Sandbye
Creative Director: Selena Gomez
Agency: The&Partnership
Production: T&P London
