7 out of 10 athletes

Toyota Sweden & Swedish Olympic Committee

2020

7 out of 10
Young athletes are burning out before they get into olympic level sports. One reason is early specialization. Research showed us that 7 out of 10 olympic athletes did more than one sport growing up. Under Toyota Concept Start your Impossible we tell the story of one Swedish olympic athlete Agnes Alexiusson. Agnes pursued many sports before she chose her main sport boxing. We go through Agnes’s sports evolution from young girl to present day where she encourages young athletes to broaden their spectrum.

• IDEA PRESENTATION PITCH

• MOODBOARD

• SCRIPT AND STORYBOARD

• SELECTION OF MOVIE DIRECTOR & PRODUCTION

• VISUAL ART DIRECTION

• CLIENT COMMUNICATION
  
  Client: Toyota Sweden & Swedish Olympic Committee
  Art Director: Ellen Syrjälä
  Copywriter: Niklas Carelius
  Creative Director: Timo Orre
  Agency: The & Partnership