Teknikboken

Studies show girls’ interest in tech is declining between 5th and 9th grade, and that girls choose not to have a career in technology. We needed to support Swedish technology teachers with a handbook to make the subject more appealing to young girls. After all, the change starts in the classroom. And if all tech books are produced only by men, no wonder it’s hard to relate.

Role models are key. Behove the first technology school book entirely produced by women. “Technology – 10 Lessons in Changing the World”
Månadens alternativa kampanj resume.se

- RESEARCH
- IDEATION & PRESENTING

Team:
Original idea: Ellen Syrjälä
Original idea: Julia Högberg
Idea execution: Agency Volontaire
Copywriter & Creative lead: Fanny Enbacken
m.fl.
Client: Teknikföretagen