Studies show girls’ interest in tech is declining between 5th and 9th grade, and that girls choose not to have a career in technology since they feel stronger about helping people and changing the society in a positive direction. We needed to support Swedish technology teachers to make the subject more appealing to young girls.
Role models are key. Behove the first technology school book entirely produced by women. “Technology – 10 Lessons in Changing the World”
More tech for girls! Download the book here.
Original idea Art Director: Ellen Syrjala
Orginal idea Copywriter: Julia Högberg
Idea execution: Agency: Volontaire
Copywriter: Fanny Enbacken