Ellen Syrjälä
ART DIRECTOR
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STADIUM

A match laced in heaven.

2025-2026

 

STADIUM

Are you in it for the long run ? Or are you searching for the supportive kind? Find your match laced in heaven at Stadium this spring.

We created a spring campaign that flirted with the insight that the running community is known for being a perfect place to meet a love interest. However there are so many fish in the sea but only one right one, the same goes for running shoes. But at Stadium stores it easy to find your perfect match.

  • ART DIRECTION

  • DESIGN

  • PRODUCTION

  • PRINT & DIGITAL

Art Director & Graphic Designer: Ellen Syrjälä
Copywriter: Erik Brusse
Creative Director: Annika Trangius
Photographer Director: Andreas Almqvist, Cameralink
Retouch: Parsley Studio

 

For TikTok we did a series of videos with a hook, to tell people about our “Speed dating tour” - together with numerous brands, you were able to speed date a lot of running shoes to find your match.