Lindeberg Bakery based in Saltjö-Boo, the outskirts of Stockholm, needed a touch up of their brand. The concept we developed was based on Daniel Lindeberg passion for handcrafted goods, and finesse for french pastries. We wanted it to feel authentic and modest like Daniel himself. And stand out in the suburban neighbourhood with hand illustration and playfulness.
ILLUSTRATIONS
BRANDING
CONCEPT PRESENTATION
Client: Daniel Lindeberg
Design Director: Eva Aggerborg
Art Direction & Illustration: Ellen Syrjälä
Lindeberg Bageri & Konditori
2018 - 2020
Image credits: Fabian Björnstjerna
Art Direction
The visual identity was based on my design proposal “playful french”. In collaboration with Design Director Eva Aggerborg, she finalised the design which was then applied into Web design by Josefin Fridlund
Illustration
I hand illustrated Daniel’s cakes, buns and breads. These illustrations were applied to the cafe walls, wrapping paper, website icons etc.
An ongoing project from 2018 - 2020
Visit the website here.
And of course, visit the bakery to taste the delicacies!