Hela Sveriges Eldrift
2019
In the midst of the headlines about electric vehicles. Toyota wanted to place itself in the minds of swedes by showing that Toyota Hybrid cars truly are for the whole of Sweden. With a Toyota hybrid you don’t ever have to plug it in to a charger, never have to feel range anxiety – no matter where you live or drive.
So, a hybrid is in other words a great alternative for drivers all around Sweden. And what better way to tell them than in their very own language – the different dialects
of Sweden, from north to south.
resume.se
IDEA PITCH
CLIENT COMMUNICATION
OVERSEEING OF PRODUCTION
DESIGN OF PRINT & SoMe ASSETS
Client: Toyota Sweden
Agency: The & Partnership
Art Director: Ellen Syrjälä
Copywriter: Hanna Adelstål
Creative Director: Timo Orre
PRINT & Targeted SoMe ads
And a national print campaign, in the big newspapers from North to South in local lingo.
RADIO SPOT ON SPOTIFY
We made a radio spot for the whole of Sweden, combining dialects from North to South.
Listen here: