Toyota Sweden
2023-2025
Toyota Corporate News
Together with Toyota Sweden, we launched the Corporate Marketing Newsroom—an editorial approach to managing Toyota’s social channels. The focus was on creating engaging and credible content with a clear purpose, channel-optimized tone of voice, and a strategy designed to deliver real impact.
THE RESULTS:
The impact of the corporate channels on Toyota’s overall reputation score has doubled in less than two years, from 9.8 to 18.8.
Reach has nearly doubled over the past six months.
20% engagement rate on most posts
CONTENT PRODUCTION
ART DIRECTION & GRAPHIC DESIGN
PRODUCTION
PHOTOGPRAHY
Agency: Shomei
Ideas, Copywriting, Project Management: Ellen Syrjälä, Jakob Alledal, Nina Pierre
